With the goal of attracting half a million visitors by 2030, Djibouti’s tourism sector has set some ambitious goals in place. The industry is slated to play a key role in the government’s economic development strategy, Vision 2035, which looks to leverage the role of tourism as a job creator and foreign exchange earner in line with broader economic diversification efforts. There is plenty room for growth in the small country. Djibouti benefits from a number of niche attractions, including sandy beaches along the Red Sea, salt lakes, volcanic fields and popular underwater diving sites. The fact that its beaches are within easy access of landlocked Ethiopia and it hosts several foreign military bases also play in its favour. Yet, according to the World Bank’s “Country Partnership Strategy for the Republic of Djibouti” report published in March 2014, only 10% of the country’s tourism potential is exploited. The underdevelopment of the sector is largely due to three factors: high-priced tickets from large tourism source markets, which is a result of limited international connectivity; regional instability; and a lack of facilities.